J.C. Penney Regains Its Google Rankings After 90 Days

Good news for America's leading retailers, J. C. Penney, as it appears to be back in Google’s ranking after 3 months penalty. Operating over 1,100 department stores throughout the United States and turning over in excess of 17 billion dollars a year and yet they couldn’t invest in their site enough to avoid this ban! 

Well, they actually have a terrible website: Bad Architecture and Lack of Basic Optimization

Consider the very basics of SEO: Title, URL Structure and Content and these all are missing in their website. 

Title: The TITLE element of your web page is the most important part of a page and should ideally be optimized for a small number of keywords. Instead JC Penny considered this as a good title tag:  JCPenney : womens shoes

URL: Check out the URL for “Women Shoes”

http://www.jcpenney.com/jcp/X2.aspx?DeptID=70731&CatID=70731&cmCatLevel=2&shopperType=G&cmResetCat=True&cmAMS_V=&CmCatId=&mscssid=6f673131078a0454da10a0c6af2963c2axMnVNoVza3WxMnVNoVza3o200BBFD2B0492FDEE5968B57F8071612A2951114605&cmAMS_T=G1&cmAMS_C=D8&cmAMS_V=

Now this is what is called as a bad URL. By looking at the URL, could anyone identify that this is the URL for women shoes? 

Content: Forget about the keywords, where’s the content? Even the image has no title.

The original story, "The Dirty Little Secrets of Search" published in the New York Times details how they allegedly manipulated search results to come on the top listing for various terms like "dresses" and "shoes".

  

For best SERP Placement, try not to indulge in bad seo practices else you may or will be banned.