SEO Competitor Analysis: Winning The War Against Your Opponent

If you want to know your competitor’s strategy and beat them in search results, it's important that you do some competitor analysis. There are few points which should be taken into consideration.

        Analyzing Off page SEO

1. Discover your real competitors: Keep an eye on the websites ranking on top for your main keywords
2. Backlinks: You can find them using various tools like Yahoo Site Explorer (one of my fav)
3. Traffic: Find out their traffic (using tools like Alexa, Google trends for websites, Compete)
4. XML Sitemap: Acknowledging that the competitor has one is definitely noteworthy
 

         Analyzing On page SEO

1. Page Title: It would give you a fair idea for their strategy. Check if the title is well written or the same syntax is used throughout the website
2. Meta Descriptions: See if they are doing a good job of providing keyword-rich meta descriptions.
3. Heading Tags: Check if they are using the “H1”, “H2”, “H3” tags, and if these tags show up, it might give an idea about their main keyphrase
4. Pages Indexed: Determine how many pages have been indexed by major search engines